“Our ambition is to be the leading supplier in essential semiconductors, with a plan to reach $10bn by 2030.“ said Irene Deng, general manager of the new power and signal conversion business group and on the company’s management team.
According to eeNews, Nexperia has open its first design centre in North America, intending to hire 100 engineers in Dallas, Texas to support its new business unit for Power Management and Analog Chips.
They will develop more complex chips with voltage regulators and data converters to complement its discrete power devices.
Nexperia is the global leading manufacturer for discrete device, logic and Mosfet. Based on its variety product portfolios, which is satisfied the strict requirements for automotive.
Driven by the Intelligence, analog chips are widely address applications in consumer electronics, automotive, industry, communications and other fields, forming an important role in the semiconductor industry. The competitive landscape of the global Analog market is relatively stable, with many and scattered product categories. Due to the long product life cycle, high-end analog chip design relies more on the experience accumulation of elites, so first-mover companies have an advantage.
Irene Deng said Nexperia is entering the analog IC market, becoming a part of it through voltage regulators and battery protection. In addition, she also said that this will not put the company, owned by Wingtec of China, into conflict with its sister company NXP.